The Department of Public Relations of the Faculty of Media at Al-Aqsa University has a distinct vision, mission, and objectives that are in line with those of the Faculty:
Vision
Achieving leadership and excellence in public relations and media policies on a local and regional level, preserving a strong sense of community, and reflecting a favorable image when supporting a culture of dialogue and diversity.
Mission
Generating generations and competencies in the fields of public relations distinguished by generosity and creativity , enhancing innovative scientific research that is supported by postgraduate programs, and serving community.
Objectives
1-Achieve quality and perfection in performance in order to produce graduates who can do public relations work with high level of professionalism for the community.
2-Meet the demands of the labor market and provide them with competencies capable to fulfill the role that has been entrusted to them in addressing local community issues.
3-Establish connections with government and media organizations by holding events, lectures, panel discussions, seminars, and media and advertising campaigns on all topics affecting the community.
4-Develop scientific research through undergraduate students' graduation projects.
5-Improve internal and external lines of contact with the relevant institutions of higher education in order to stay up with the revolution in communication technology and new media.